Understanding LinkySend Cross-Network Analytics
LinkySend Analytics aggregates performance data from all your connected social networks into a single, clean dashboard. No more switching between Instagram Insights, TikTok Studio, YouTube Analytics, and LinkedIn Analytics — see everything in one place.
Accessing your analytics dashboard
Go to Dashboard → Analytics. The main view shows your key metrics over the selected time period: total reach, total impressions, total engagement, engagement rate, and follower growth. Use the date range picker (top right) to select 7 days, 30 days, 90 days, or a custom range.
Key metrics explained
Understanding each metric helps you make better content decisions.
- 1Reach: unique accounts that saw your content (shows content spread).
- 2Impressions: total times your content was displayed (can count one user multiple times).
- 3Engagement: total likes + comments + shares + saves.
- 4Engagement Rate: engagement ÷ reach × 100. Compare it to your own history rather than to industry averages.
- 5Follower Growth: net new followers over the period (follows minus unfollows).
- 6Views: for video content — total play starts (not completions).
Per-network breakdown
Click any network icon in the analytics dashboard to drill down into that platform's specific metrics. Each network tab shows the metrics that platform makes available: Instagram shows reach/impressions/saves/profile visits; TikTok shows plays/completions/shares; YouTube shows views/watch time/subscriber gain; LinkedIn shows impressions/clicks/CTR.
Top performing posts
The "Top Posts" section (Dashboard → Analytics → Top Posts) ranks your published content by engagement rate over the selected period. Use this to identify what content resonates most with your audience and double down on those formats, topics, or visual styles.
Audience insights
The Audience tab (Dashboard → Analytics → Audience) shows demographic data: age, gender, and location breakdown aggregated from all your connected networks. It also shows "Best Times" — when your actual followers are most active, updated weekly based on fresh data.
FAQ
How fresh is the analytics data?
Most network data refreshes every 6–24 hours. Instagram and Facebook update every 6 hours. TikTok and YouTube update every 24 hours. LinkedIn updates every 24 hours. Real-time data is not available due to API rate limits imposed by the networks.
Can I export my analytics data?
Yes. In Dashboard → Analytics, click "Export" (top right) to download a CSV or PDF report for any date range. You can also schedule automated weekly or monthly reports to be sent to your email. Features and limits depend on your plan — see the Pricing page: /pricing.
Why do my analytics numbers differ from what I see in the native app?
Minor discrepancies are normal due to different data refresh timing and the way each platform aggregates metrics. For regulatory compliance, always use the native platform for official reporting. LinkySend analytics is designed for trend analysis and decision-making, not auditing.
Analytics questions? Reach our team at support@linkysend.com or visit the Help Center.
No credit card required for the Free plan.